Custom packaging is something that is solely produced according to the requirement of the company instead of towards the pre manufactured or standard packaging methods. Custom packaging boxes revolves around the modification of package material, style, finish, design, and other stuff.
It is a lot more than just printing and the elements which are discussed. It helps in creating a connection with the product for which packaging is required along with targeted customers. It provides liberty in intriguing and captivates the customers along with conveying to them the company’s message, goals, and benefits.
MORE BENEFITS OF CUSTOM PACKAGING
Through this method, the elements (like design, shape, size, color, etc) of the package can be unique according to the unique product present inside it. More benefits which custom packaging includes are:
1. ENHANCE BRAND IMAGE:
Good packaging helps the product to be exceptional from the market competitors and also increases the value of the brand. Nowadays the term unboxing is prevailing. This method lances the customer’s interest and also strengthens the brand image.
2. CREATING AN INTEREST:
When the correct hues, right material, different and accurate elements, printing process, finishes, inserts, and addon are used, the package used for any product will itself be a complete package, which eventually creates interest and catch the eye of the customers.
3. GREAT FOR SMALL BUSINESSES:
The company logo has immense importance. A package with a company that customizes a logo creates an identity of its own. Unique customize packages with unique designs and logo helps to create a brand name and take the business to the next level.
CUSTOMIZE PACKAGING TYPES ACCORDING TO EXPENSES
Customize packaging according to the cost and expenses are divided into few categories:
The first category is of complete customization, in which apart from designs, logos, printing, the complete box is being customized along with the elements present inside the box (inserts and add on). It increases the cost of the package. This type is mostly targeted by well-known brands and companies.
The other category is printing of standard packaging. This category is targeted by companies who want to create customize the packaging with fewer expenses. This one includes the printing of the packages only.
Packaging also differs according to the types of the product and also according to the shipping procedure.
HOW TO DESIGN CUSTOM PACKAGING?
Few questions need to be answered and kept in mind while designing the customized packages:
QUESTION 1: For which kind of product packaging is being designed?
QUESTION 2: Which are the targeted markets/ buyers of the product?
QUESTION 3: How people are going to purchase them?
1. TYPE OF PRODUCT:
The answer to this one is simple. What product a company is selling? What is the size, shape, material, and weight of that specific product? This will help you to have an estimation regarding packaging, as delicate and heavy products require secure and strong packaging. Sometimes custom packaging is the only solution for packing that product.
2. TARGETED CUSTOMERS/ MARKET:
Another thing that needs to check while designing the packages is the identification of customers and the market which needs to be the target.
For example: If the target customers of the product are older people then the package along with the instructions need to be clear enough for them to understand. The influential customers focus on the beauty and luxury of the product.
3. PURCHASING OF THE SPECIFIC PRODUCT:
In this one, we are going to specify how customers will purchase the specific product which the company is selling, whether they are going to purchase it from the supermarket or online.
If the product is selling online and the shipping method is being used then there needs to be no extra space present in the package or add ons like bubble sheets or inserters can be used for the product to remain in its position instead of rattling around.
The product which is going to be sold in the supermarket needs to be distinctive and attractive, so it can catch the eye of the customers.
The details which are required for the designing of the packaging are the colors, fonts, and logo. Every company has a logo of its own and uses colors according to the theme of the product. Every brand has its unique logo which makes its package different from another one.
The content which needs to be present on the packages is written material, images, marks like barcode or necessary information, and any other additional details required by the company and necessary to be known by its customers.
Customize stickers can also be used for packaging. Brands can promote their products by using customize stickers and standard packages according to the requirement of their product. It can also minimize the cost and fulfill the company’s demands and needs.
Few other tips are also beneficial for designing custom packages:
- The aesthetics use for design formation.
- Shapes, size, and forms are being used
- Optimization of the design to formulate effective ways for serving the product.
PACKAGE DESIGN EVALUATION
Few other things also need to be considered while designing the package:
- Clarity of the product b looking at its package
- Correct and Honest information is provided
- Reusable Package
- Effective Functionality
Clarity of the product b looking at its package:
The packages need to provide clear information regarding the usage of the product. Buyers spend their money only on those things which are easy for them to understand and use. Packaging is basically the face of the product.
Correct and Honest information is provided:
One of the worst strategies for the company is to provide false information. It tarnishes the reputation of the company. So the information provided on the package needs to be correct according to the product present inside it.
Reusable and ecofriendly packages are nowadays more in use. Ecofriendly packages are environmentally friendly and people are more interested in solutions which not harmful to the environment.
For companies especially smaller businesses who are searching for customized packaging, Stampa Prints is an adequate solution for those companies. It helps in optimizing the cost and also gives the maximum order supply. This company not only provides advice regarding optimization but also helps to meet the company targets.